Anua is a Korean skincare brand that focuses on natural, minimalist, and soothing skincare, especially adapted for sensitive and stressed skin. The brand is known for its heartleaf extract (Houttuynia Cordata), an ingredient with strong anti-inflammatory and soothing properties.
Anua works with simple, clean formulations without unnecessary additives and places great emphasis on strengthening the skin's balance and moisture barrier. The brand also has a clear sustainability focus with eco-friendly packaging and vegan ingredients.